Improving brand Kashmir need of the hour

Srinagar, Nov 16: Stressing the need for improvement in ‘brand Kashmir’, Deputy Commissioner Farooq Ahmad Shah Saturday said there was huge potential to explore avenues in fields like agro industries and the tourism sector in the Valley.
“In the past ‘Kashmir’ was considered to be a prestigious and famed brand in global export market, but now the scene is that we have mostly become a consumer market,” he said, adding that improving the brand Kashmir was the need of the hour.
Shah said Kashmir had little number of success stories in private enterprises and brands.
Speaking at ‘design and business talk at SKICC’, an event organized by “Mixin” a brand management company, Shah said there were plenty of entrepreneurs in Kashmir who started their businesses but couldn’t make it big because of the lack of exposure and support.
“There are many entrepreneurs who have taken loan from the Entrepreneurship Development Institute (EDI) but majority of them has not even able to repay it,” Shah said.
Citing an example of Gujarat, DDC said despite being a “non-tourist” place, Gujarat spent forty thousand crore on tourism this year which was the eight year budget of Jammu and Kashmir.
Later, leading industrialists, designers and creative thinkers also shared their stories of making their brand successful.
President, FCIK, Muhammad Ashraf Mir said: “Branding is the common marketing strategy aimed to increase the product awareness, customer royalty, sales and overall value of company.”
Mir said that branding was a “measure of whether people know about a company product, services and philosophies.”
“Basic idea is that people can’t buy what they don’t know exists in the market,” he said.
Others who spoke on the occasion were Sudhir Sharma CEO Indi design, Dr H. Shah Joint Director I&C along with others.
Greater Kashmir was the media partner for the event.

Published in Greater Kashmir, 16th November 2013

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